ADVERTISING

Ads That See Results

Below are custom specifications for providing your print or digital ad to Advance Ohio.

print ad Information

Click here for print ad guidelines. Click here for print ad specifications.

 

digital ad Information

Click the ad unit below for detailed format and size specifications.

Don’t see what you’re looking for, or need additional help with ad formats? Contact your sales rep or email marketing@cleveland.com.

Responsive Rich Media

Responsive Rich Media Ads are creative display ad units that are interactive. They can include video files, expand and provide direct access to functions native to desktop computer, smartphones and tablets. These creative display ad units can also connect to social media, calendars and other functions, like printers and email. All interactions are measureable and reportable, giving you a deeper understanding of ad views, social sharing, coupons printed and more.

  • Uses animation of still images blended with calls to action as a part of the display ad creative
  • Video
    • .avi, .mov, .mpg, .mpeg, .mp4, .wmv
    • 30 frames per second
    • Aspect ratio: 16:9, 4:3, or 6:5
    • Bit rate: 1 megabit per second
    • Length: 30 minutes max
    • File size: 500 MB max
  • Audio
    • .mp3, .wav, .wma
    • Audio must initiate with a click action. Rollover/auto audio not accepted
  • Image
    • .bmp, .jpg, .jpeg, .png
    • The higher the quality of your original image files, the better the results
    • Image files can be uploaded for use as display ad or overlays
    • For image files used as overlays, the maximum size limit is 500MB
    • For image files used as display ads, the maximum size limit is 1MB
  • Flash is accepted but not recommended for multi-platform campaigns
Responsive Rich Media
Rectangle

Medium Rectangle – 300×250
Dimensions: 300×250
File Size: 40 kb Max
File Format: JPG, PNG, GIF, SWF
We accept files in both Mac & PC format.
Animation: 15 Seconds Max

Static Ad Specifications
Ads must be 72 dpi, sized to the pixel dimensions, saved as either GIF, PNG, or JPG format, and have a file size within range. A border should be included on any advertisement with a white background. Ads that will run in email newsletters must be GIF or JPG only (not Flash animated ads). Generally an animated GIF must be static after 15 seconds.

Flash Ad Specifications (SWF)
Our standard Flash version is Flash 8 and all prior versions are acceptable. ActionScript 3.0 is not recommended; use ActionScript 2.0. In order to run on cleveland.com, the ad must become completely static after 15 seconds – all animation must stop. A static backup GIF or JPG will be required incase the user does not have a Flash player installed. FLA files may be required for troubleshooting purposes, especially if the ad was not built to spec. If asked to provide a FLA file, please include the fonts and raster images used within the advertisement.
A clickTAG is the standard parameter used in Flash ads. The parameter is a variable that defines the destination URL from the markup code. By using a clickTAG, the advertiser can easily see and modify the URL without a Flash developer. All Flash ads must use the following clickTAG tracking method to deliver properly on our site.
Visit FlashClickTAG.com/ on how to properly create a clickTAG enabled Flash advertisement. Go to clickTAG Validator to check to see if the clickTag was implemented properly.

3rd Party Tags
cleveland.com accepts most tags (javascript and Iframe). If you have any concerns that your tags will not be accepted, please check with your sales associate for confirmation.

Mobile Rectangle

Mobile Rectangle- 320×50
Dimensions: 300 W x 250 H
File Size: 40 kb Max
File Format: JPG, PNG, GIF
Animation: 15 Seconds Max

Static Ad Specifications
Ads must be 72 dpi, sized to the pixel dimensions, saved as either GIF, PNG, or JPG format, and have a file size within range. A border should be included on any advertisement with a white background. Ads that will run in email newsletters must be GIF or JPG only (not Flash animated ads). Generally an animated GIF must be static after 15 seconds.

Flash Ad Specifications (SWF)
We do not accept Flash creative for mobile creative.

3rd Party Tags
cleveland.com accepts most tags (javascript and Iframe). If you have any concerns that your tags will not be accepted, please check with your sales associate for confirmation.

Mobile Banner

Mobile Banner – 320×50
Dimensions: 320 W x 50 H
File Size: 40 kb Max
File Format: JPG, PNG, GIF
Animation: 15 Seconds Max

Static Ad Specifications
Ads must be 72 dpi, sized to the pixel dimensions, saved as either GIF, PNG, or JPG format, and have a file size within range. A border should be included on any advertisement with a white background. Ads that will run in email newsletters must be GIF or JPG only (not Flash animated ads). Generally an animated GIF must be static after 15 seconds.

Flash Ad Specifications (SWF)
We do not accept Flash creative for mobile creative.

3rd Party Tags
cleveland.com accepts most tags (javascript and Iframe). If you have any concerns that your tags will not be accepted, please check with your sales associate for confirmation.

Leaderboard

Leaderboard – 728×90
Dimensions: 728 W x 90 H
File Size: 40 kb Max
File Format: JPG, PNG, GIF, SWF
Animation: 15 Seconds Max

Static Ad Specifications
Ads must be 72 dpi, sized to the pixel dimensions, saved as either GIF, PNG, or JPG format, and have a file size within range. A border should be included on any advertisement with a white background. Ads that will run in email newsletters must be GIF or JPG only (not Flash animated ads). Generally an animated GIF must be static after 15 seconds.

Flash Ad Specifications (SWF)
Our standard Flash version is Flash 8 and all prior versions are acceptable. ActionScript 3.0 is not recommended; use ActionScript 2.0. In order to run on cleveland.com, the ad must become completely static after 15 seconds – all animation must stop. A static backup GIF or JPG will be required incase the user does not have a Flash player installed. FLA files may be required for troubleshooting purposes, especially if the ad was not built to spec. If asked to provide a FLA file, please include the fonts and raster images used within the advertisement.
A clickTAG is the standard parameter used in Flash ads. The parameter is a variable that defines the destination URL from the markup code. By using a clickTAG, the advertiser can easily see and modify the URL without a Flash developer. All Flash ads must use the following clickTAG tracking method to deliver properly on our site.
Visit FlashClickTAG.com/ on how to properly create a clickTAG enabled Flash advertisement. Go to clickTAG Validator to check to see if the clickTag was implemented properly.

Leaderboard
Half Page

Half Page – 300×600
Dimensions: 300 W x 600 H
File Size: 40 kb Max
File Format: JPG, PNG, GIF, SWF
Animation: 15 Seconds Max

Static Ad Specifications
Ads must be 72 dpi, sized to the pixel dimensions, saved as either GIF, PNG, or JPG format, and have a file size within range. A border should be included on any advertisement with a white background. Ads that will run in email newsletters must be GIF or JPG only (not Flash animated ads). Generally an animated GIF must be static after 15 seconds.

Flash Ad Specifications (SWF)
Our standard Flash version is Flash 8 and all prior versions are acceptable. ActionScript 3.0 is not recommended; use ActionScript 2.0. In order to run on cleveland.com, the ad must become completely static after 15 seconds – all animation must stop. A static backup GIF or JPG will be required incase the user does not have a Flash player installed. FLA files may be required for troubleshooting purposes, especially if the ad was not built to spec. If asked to provide a FLA file, please include the fonts and raster images used within the advertisement.
A clickTAG is the standard parameter used in Flash ads. The parameter is a variable that defines the destination URL from the markup code. By using a clickTAG, the advertiser can easily see and modify the URL without a Flash developer. All Flash ads must use the following clickTAG tracking method to deliver properly on our site.
Visit FlashClickTAG.com/ on how to properly create a clickTAG enabled Flash advertisement. Go to clickTAG Validator to check to see if the clickTag was implemented properly.

Half Page
Wallpaper

Single Unit

  • JPG/GIF only. No Flash. No animation.No Third party tags.
  • Dimensions: 1280-1680 pixels wide, 800-1600 pixels high
  • The center content well plus the white space on either side of it will knock out the center 1002px on the single image. While not necessary, you can leave this center part of the image white or a solid color to reduce file size.
  • Max file size: 100k max RECOMMENDED file size (We will accept 200k if absolutely necessary, but the page can be slow to load and this might negatively affect performance – please make file sizes as small as possible.)

Tiled Unit

  • JPG/GIF only. No Flash. No animation. No Third party tags.
  • Dimensions: 100×100 to 200×200 (can be rectangular within those height and width limitations)
  • Max file size: 10k
  • Company Logo Only, No Extra Text

3rd Party Tags
cleveland.com does not accept third party tags for Wallpaper units.

adspecs-wallpaper
Responsive Landing Page

Landing Page
Dimensions: 300 W min – 960 W max (recommended) x ∞ H
File Size: N/A
File Format: HTML, CSS, Javascript
Animation Allowed: Yes (no Flash-based animation)
Video Allowed: Yes

Landing Page Specifications
Landing pages are single-page websites and can be built using HTML, CSS and Javascript. They can include links to other sites, video, animations, games, etc. Landing pages only are intended for desktop PCs.

adspecs-responsivelandingpage
Mobile Landing Page


Landing Page
Dimensions: 320 W (recommended) x ∞ H
File Size: N/A
File Format: HTML, CSS, Javascript
Animation Allowed: Yes (no Flash-based animation)
Video Allowed: Yes

Mobile Landing Page Specifications

Mobile Landing pages are single-page websites and can be built using HTML, CSS and Javascript. They can include links to other sites, video, animations, games, etc. Mobile Landing pages are intended for for Smartphones and other mobile devices.

Landing Page

Landing Page
Dimensions: 960 W (recommended) x ∞ H
File Size: N/A
File Format: HTML, CSS, Javascript
Animation Allowed: Yes
Video Allowed: Yes

Landing Page Specifications

Landing pages are single-page websites and can be built using HTML, CSS and Javascript. They can include links to other sites, video, animations, games, etc. Landing pages only are intended for desktop PCs.

adspecs-responsivelandingpage
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